{"id":1,"date":"2026-03-09T14:34:11","date_gmt":"2026-03-09T05:34:11","guid":{"rendered":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/?p=1"},"modified":"2026-05-19T14:32:47","modified_gmt":"2026-05-19T05:32:47","slug":"btob-marketing","status":"publish","type":"post","link":"https:\/\/www.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6"},"content":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3053\u3046\u3057\u305f\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7d50\u8ad6\u304b\u3089\u6574\u7406\u3059\u308b\u3068\u3001BtoB\u5e83\u544a\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li aria-level=\"1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3068\u6c7a\u88c1\u8005\u3092\u660e\u78ba\u5316\u3057\u3001\u63a5\u89e6\u56de\u6570\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068<\/li>\n<li aria-level=\"1\">\u691c\u7d22\u5e83\u544a\u3060\u3051\u306b\u4f9d\u5b58\u305b\u305a\u3001DSP\u3092\u6d3b\u7528\u3057\u3066\u6f5c\u5728\u5c64\u306b\u3082\u80fd\u52d5\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068<\/li>\n<li aria-level=\"1\">CPL\u3067\u306f\u306a\u304f\u300c\u5546\u8ac7\u5316\u7387\u300d\u300c\u53d7\u6ce8\u7387\u300d\u307e\u3067\u542b\u3081\u3066KPI\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068<\/li>\n<\/ul>\n<p>BtoB\u5e83\u544a\u306f\u3001\u5358\u306a\u308b\u30ea\u30fc\u30c9\u6570\u306e\u6700\u5927\u5316\u3067\u306f\u6210\u529f\u3057\u307e\u305b\u3093\u3002\u8907\u96d1\u306a\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3068\u9577\u3044\u691c\u8a0e\u671f\u9593\u3092\u524d\u63d0\u306b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u63a5\u89e6\u8a2d\u8a08\u3092\u6226\u7565\u7684\u306b\u7d44\u307f\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u5e83\u544a\u306e\u57fa\u672c\u69cb\u9020\u304b\u3089\u30ea\u30fc\u30c9\u7372\u5f97\u8a2d\u8a08\u3001DSP\u6d3b\u7528\u306e\u5177\u4f53\u7684\u306a\u8003\u3048\u65b9\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u300c\u8cea\u306e\u9ad8\u3044\u5546\u8ac7\u300d\u3092\u5b89\u5b9a\u7684\u306b\u5275\u51fa\u3059\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u8996\u70b9\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u904b\u7528\u578b\u5e83\u544a\u5168\u4f53\u306e\u57fa\u790e\u3092\u307e\u305a\u304a\u3055\u3089\u3044\u3057\u305f\u3044\u65b9\u306f\u3001<a href=\"https:\/\/www.fout.co.jp\/freakout\/lab\/programmatic\/about-dsp\">[DSP\u5e83\u544a\u306e\u4ed5\u7d44\u307f\u30fb\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\u30fb\u9078\u3073\u65b9]<\/a>\u3092\u5148\u306b\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p><b>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u4f01\u696d\u304c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u6226\u7565\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u3053\u3068\u3067\u3059\u3002<\/b><\/p>\n<p>\u500b\u4eba\u306e\u611f\u60c5\u3084\u597d\u307f\u304c\u91cd\u8996\u3055\u308c\u308bBtoC\u3068\u306f\u7570\u306a\u308a\u3001BtoB\u3067\u306f\u300c\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u300d\u3084\u300c\u5408\u7406\u6027\u300d\u304c\u6700\u5927\u306e\u5224\u65ad\u57fa\u6e96\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u306b\u304a\u3044\u3066\u3082\u300c\u8ab0\u306b\u300d\u300c\u3044\u3064\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u300d\u5c4a\u3051\u308b\u304b\u306e\u8a2d\u8a08\u304c\u3001\u4e8b\u696d\u306e\u6210\u5426\u3092\u5206\u3051\u308b\u6975\u3081\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u4ee3\u306eBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5358\u306a\u308b\u8a8d\u77e5\u62e1\u5927\u306b\u7559\u307e\u3089\u305a\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>BtoB\u3068BtoC\u306e\u9055\u3044<\/h2>\n<p>\u6226\u7565\u3092\u7acb\u3066\u308b\u524d\u306b\u3001BtoB\u7279\u6709\u306e\u6027\u8cea\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e3b\u306a\u9055\u3044\u306f\u4ee5\u4e0b\u306e3\u70b9\u306b\u96c6\u7d04\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>1. \u610f\u601d\u6c7a\u5b9a\u8005\u304c\u8907\u6570\u5b58\u5728\u3059\u308b\uff08DMU\u306e\u8907\u96d1\u6027\uff09<\/h3>\n<p>BtoB\u3067\u306f\u3001\u62c5\u5f53\u8005\u304c\u300c\u5c0e\u5165\u3057\u305f\u3044\u300d\u3068\u601d\u3063\u3066\u3082\u3001\u4e0a\u53f8\u3001\u5f79\u54e1\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u306a\u3069\u306e\u627f\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u3092DMU\uff08Decision Making Unit\uff1a\u610f\u601d\u6c7a\u5b9a\u95a2\u4e0e\u8005\uff09\u3068\u547c\u3073\u307e\u3059\u3002\u5e83\u544a\u3067\u306f\u3001\u73fe\u5834\u306e\u62c5\u5f53\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u6c7a\u88c1\u6a29\u3092\u6301\u3064\u7ba1\u7406\u8077\u306b\u3082\u523a\u3055\u308b\u8a34\u6c42\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>2. \u691c\u8a0e\u671f\u9593\u304c\u9577\u3044<\/h3>\n<p>\u6570\u4e07\u5186\u301c\u6570\u5343\u4e07\u5186\u306e\u6295\u8cc7\u306b\u306a\u308b\u305f\u3081\u3001\u691c\u8a0e\u671f\u9593\u304c\u6570\u30f6\u6708\u304b\u30891\u5e74\u4ee5\u4e0a\u306b\u53ca\u3076\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u5ea6\u306e\u63a5\u89e6\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u72d9\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u63a5\u89e6\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>3. \u8cfc\u8cb7\u52d5\u6a5f\u304c\u300c\u5408\u7406\u7684\u300d\u3067\u3042\u308b<\/h3>\n<p>\u300c\u4fbf\u5229\u305d\u3046\u300d\u300c\u6d41\u884c\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u306f\u52d5\u304d\u307e\u305b\u3093\u3002\u300c\u30b3\u30b9\u30c8\u304c\u3069\u308c\u3060\u3051\u4e0b\u304c\u308b\u304b\u300d\u300c\u58f2\u4e0a\u304c\u3069\u308c\u3060\u3051\u4e0a\u304c\u308b\u304b\u300d\u3068\u3044\u3063\u305f\u3001\u6570\u5024\u5316\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u5e83\u544a\u306b\u304a\u3044\u3066\u3082\u3001\u300c\u8ab0\u306b\u300d\u300c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u300d\u300c\u3069\u3093\u306a\u60c5\u5831\u3092\u300d\u5c4a\u3051\u308b\u304b\u306e\u8a2d\u8a08\u304c\u6975\u3081\u3066\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u5358\u767a\u306e\u63a5\u89e6\u3067\u306f\u306a\u304f\u3001\u6bb5\u968e\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u304c\u6210\u529f\u306e\u9375\u3092\u63e1\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30ea\u30fc\u30c9\u7372\u5f97\u8a2d\u8a08\u306e\u5168\u4f53\u50cf<\/h2>\n<p>BtoB\u5e83\u544a\u306f\u300c\u6d41\u5165\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u65bd\u7b56\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<b><br \/>\n<\/b>\u672c\u8cea\u306f\u3001<b>\u201c\u72d9\u3063\u305f\u4f01\u696d\u306e\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u306b\u5165\u308a\u8fbc\u307f\u3001\u5546\u8ac7\u78ba\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u63a5\u89e6\u8a2d\u8a08\u201d<\/b>\u3067\u3059\u3002<\/p>\n<p>BtoC\u306e\u3088\u3046\u306b\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u30af\u30ea\u30c3\u30af\u3092\u96c6\u3081\u308b\u8003\u3048\u65b9\u3067\u306f\u3001\u5546\u8ac7\u5316\u7387\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002BtoB\u3067\u306f\u300c\u3069\u306e\u4f01\u696d\u306b\u3001\u4f55\u56de\u63a5\u89e6\u3057\u3001\u8ab0\u306b\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u8a2d\u8a08\u306f\u201c\u914d\u4fe1\u958b\u59cb\u201d\u304b\u3089\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001<b>\u53d7\u6ce8\u307e\u3067\u9006\u7b97\u3057\u3066\u69cb\u9020\u7684\u306b\u7d44\u307f\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/b><b><br \/>\n<\/b>\u57fa\u672c\u3068\u306a\u308b\u8a2d\u8a08\u30b9\u30c6\u30c3\u30d7\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<h3>\u2460 \u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u7fa4\u306e\u5b9a\u7fa9<\/h3>\n<ul>\n<li aria-level=\"1\">\u696d\u7a2e<\/li>\n<li aria-level=\"1\">\u5f93\u696d\u54e1\u898f\u6a21<\/li>\n<li aria-level=\"1\">\u5e74\u5546<\/li>\n<li aria-level=\"1\">\u5730\u57df<\/li>\n<li aria-level=\"1\">\u5c0e\u5165\u53ef\u80fd\u6027<\/li>\n<\/ul>\n<p>\u3092\u57fa\u6e96\u306b\u3001\u72d9\u3046\u4f01\u696d\u7fa4\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002<\/p>\n<h3>\u2461 \u30bf\u30fc\u30b2\u30c3\u30c8\u5185\u63a5\u89e6\u8a2d\u8a08<\/h3>\n<p>BtoB\u306f\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u305f\u3081\u30011\u56de\u306e\u63a5\u89e6\u3067\u610f\u601d\u6c7a\u5b9a\u306f\u8d77\u3053\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f<\/p>\n<ul>\n<li aria-level=\"1\">\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u7ba1\u7406<\/li>\n<li aria-level=\"1\">\u8907\u6570\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u6d3b\u7528\uff08\u30d0\u30ca\u30fc\u30fb\u52d5\u753b\uff09<\/li>\n<li aria-level=\"1\">\u30e1\u30c7\u30a3\u30a2\u63a5\u89e6\u9762\u306e\u6700\u9069<\/li>\n<\/ul>\n<p>\u306e\u8a2d\u8a08\u306b\u3088\u308a\u3001\u8a18\u61b6\u5f62\u6210\u3092\u4fc3\u3059\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3>\u2462 \u6307\u540d\u691c\u7d22\u306e\u5897\u52a0<\/h3>\n<p>BtoB\u3067\u306f\u3001\u8a8d\u77e5\u5f8c\u306b\u300c\u793e\u540d\u691c\u7d22\u300d\u3055\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5e83\u544a\u306f\u691c\u7d22\u884c\u52d5\u3092\u751f\u3080\u524d\u6bb5\u968e\u306e\u9700\u8981\u5275\u51fa\u88c5\u7f6e\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u63a5\u89e6\u5f8c\u306b\u3001<\/p>\n<ul>\n<li aria-level=\"1\">\u793e\u540d\u691c\u7d22<\/li>\n<li aria-level=\"1\">\u30b5\u30fc\u30d3\u30b9\u540d\u691c\u7d22<\/li>\n<li aria-level=\"1\">\u6bd4\u8f03\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22<\/li>\n<\/ul>\n<p>\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u304c\u3001\u691c\u8a0e\u5165\u308a\u306e\u30b5\u30a4\u30f3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u5e83\u544a\u306f\u3001\u5373\u6642CV\u3092\u53d6\u308b\u88c5\u7f6e\u3067\u306f\u306a\u304f\u3001<b>\u691c\u8a0e\u884c\u52d5\u3092\u5f15\u304d\u8d77\u3053\u3059\u30c8\u30ea\u30ac\u30fc<\/b>\u3068\u3057\u3066\u6a5f\u80fd\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u2463 \u5546\u8ac7\u5316\u307e\u3067\u306e\u9023\u643a<\/h3>\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u30b4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u91cd\u8981\u306a\u306e\u306f\u300c\u5546\u8ac7\u5316\u7387\u300d\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001<\/p>\n<ul>\n<li aria-level=\"1\">MA\u3068\u306e\u9023\u643a<\/li>\n<li aria-level=\"1\">\u4f01\u696d\u5225\u30a2\u30af\u30bb\u30b9\u5206\u6790<\/li>\n<li aria-level=\"1\">\u55b6\u696d\u90e8\u9580\u3078\u306e\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u901a\u77e5<\/li>\n<li aria-level=\"1\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u8a2d\u8a08<\/li>\n<\/ul>\n<p>\u307e\u3067\u542b\u3081\u305f\u7d71\u5408\u8a2d\u8a08\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u5358\u4f53\u3067\u6700\u9069\u5316\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<b>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3068\u63a5\u7d9a\u3057\u305f\u5168\u4f53\u6700\u9069<\/b>\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u3001BtoB\u5e83\u544a\u6210\u529f\u306e\u524d\u63d0\u3067\u3059\u3002<\/p>\n<h2>BtoB\u5e83\u544a\u306e\u4e3b\u8981\u624b\u6cd5<\/h2>\n<p>BtoB\u5e83\u544a\u3067\u306f\u3001\u76ee\u7684\u3084\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u624b\u6cd5\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5358\u4f53\u3067\u6700\u9069\u89e3\u306b\u306a\u308b\u624b\u6cd5\u306f\u5b58\u5728\u305b\u305a\u3001\u7d44\u307f\u5408\u308f\u305b\u8a2d\u8a08\u3053\u305d\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u00a0 \u691c\u7d22\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09<\/h3>\n<p><b>\u691c\u7d22\u5e83\u544a\u306f\u3001\u9855\u5728\u5c64\u306e\u7372\u5f97\u306b\u6700\u3082\u5f37\u3044\u624b\u6cd5\u3067\u3059\u3002<\/b>\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3001\u3059\u3067\u306b\u8ab2\u984c\u304c\u660e\u78ba\u5316\u3057\u3066\u3044\u308b\u5c64\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u610f\u56f3\u304c\u660e\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306b\u4f9d\u5b58\u3059\u308b\u305f\u3081\u3001\u5e02\u5834\u304c\u9855\u5728\u5316\u3057\u3066\u3044\u306a\u3044\u65b0\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u4e0d\u5411\u304d\u3067\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u304c\u591a\u3044\u9818\u57df\u3067\u306f\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u3001CPA\u6539\u5584\u304c\u96e3\u3057\u304f\u306a\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u691c\u7d22\u5e83\u544a\u306f\u300c\u5208\u308a\u53d6\u308a\u88c5\u7f6e\u300d\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u4ed6\u65bd\u7b56\u3067\u80b2\u6210\u3057\u305f\u5c64\u3092\u53d6\u308a\u3053\u307c\u3055\u306a\u3044\u8a2d\u8a08\u304c\u7406\u60f3\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>2. \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08DSP\uff09<\/h3>\n<p><b>DSP\uff08\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3092\u6d3b\u7528\u3057\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u3001\u6f5c\u5728\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5f37\u307f\u3092\u6301\u3061\u307e\u3059\u3002<\/b>\u691c\u7d22\u524d\u306e\u6bb5\u968e\u306b\u3044\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3084\u6c7a\u88c1\u8005\u5c64\u306b\u5bfe\u3057\u3066\u3001\u80fd\u52d5\u7684\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>BtoB\u3067\u306f\u7279\u306b\u3001<\/p>\n<ul>\n<li aria-level=\"1\">IP\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u4f01\u696dIP\u6307\u5b9a\uff09<\/li>\n<li aria-level=\"1\">\u696d\u7a2e\u30fb\u4f01\u696d\u898f\u6a21\u30c7\u30fc\u30bf\u6d3b\u7528<\/li>\n<li aria-level=\"1\">\u8077\u7a2e\u30fb\u5f79\u8077\u30bb\u30b0\u30e1\u30f3\u30c8<\/li>\n<\/ul>\n<p>\u306a\u3069\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u691c\u7d22\u5e83\u544a\u3068\u306e\u6700\u5927\u306e\u9055\u3044\u306f\u3001\u300c\u691c\u7d22\u3055\u308c\u308b\u306e\u3092\u5f85\u305f\u306a\u3044\u300d\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u5e02\u5834\u5553\u8499\u6bb5\u968e\u3084ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306e\u76f8\u6027\u3082\u826f\u304f\u3001\u7279\u5b9a\u4f01\u696d\u7fa4\u3078\u306e\u63a5\u89e6\u56de\u6570\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u914d\u4fe1\u9762\u306e\u8cea\u3084\u30c7\u30fc\u30bf\u7cbe\u5ea6\u306b\u3088\u3063\u3066\u6210\u679c\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u5358\u306a\u308b\u5927\u91cf\u914d\u4fe1\u3067\u306f\u306a\u304f\u3001<b>\u8ab0\u306b\u4f55\u56de\u63a5\u89e6\u3055\u305b\u308b\u304b\u306e\u8a2d\u8a08\u601d\u60f3<\/b>\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>3. SNS\u5e83\u544a\uff08LinkedIn\u30fbFacebook\u306a\u3069\uff09<\/h3>\n<p><b>SNS\u5e83\u544a\u306f\u3001\u8077\u7a2e\u30fb\u5f79\u8077\u30d9\u30fc\u30b9\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306a\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/b>\u7279\u306bLinkedIn\u306fBtoB\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u304f\u3001\u6c7a\u88c1\u8005\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u65e5\u672c\u5e02\u5834\u3067\u306f\u5229\u7528\u8005\u898f\u6a21\u304c\u9650\u5b9a\u7684\u3067\u3042\u308b\u305f\u3081\u3001\u696d\u754c\u3084\u5546\u6750\u306b\u3088\u3063\u3066\u306f\u30ea\u30fc\u30c1\u304c\u4e0d\u8db3\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Facebook\u3084X\uff08\u65e7Twitter\uff09\u3082BtoB\u6d3b\u7528\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u6587\u8108\u3067\u306e\u63a5\u89e6\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30bb\u30df\u30ca\u30fc\u96c6\u5ba2\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<p>SNS\u306f\u300c\u4eba\u300d\u5358\u4f4d\u3067\u306e\u63a5\u89e6\u8a2d\u8a08\u306b\u512a\u308c\u308b\u4e00\u65b9\u3001\u4f01\u696d\u5358\u4f4d\u306e\u7cbe\u7dfb\u306a\u6307\u5b9a\u306b\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001IP\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u578bDSP\u3068\u4f75\u7528\u3059\u308b\u3068\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>4. \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p><b>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e00\u5ea6\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u518d\u5ea6\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/b>\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044BtoB\u3067\u306f\u7279\u306b\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>BtoB\u5546\u6750\u306f\u3001\u521d\u56de\u8a2a\u554f\u3067\u8cc7\u6599\u8acb\u6c42\u306b\u81f3\u308b\u3053\u3068\u306f\u7a00\u3067\u3059\u3002\u6bd4\u8f03\u691c\u8a0e\u306e\u4e2d\u3067\u4f55\u5ea6\u3082\u60c5\u5831\u53ce\u96c6\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u63a5\u89e6\u56de\u6570\u3092\u5897\u3084\u3057\u3001\u8a18\u61b6\u5b9a\u7740\u3092\u4fc3\u3059\u3053\u3068\u304c\u5546\u8ac7\u5316\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u74b0\u5883\u306e\u9032\u884c\u306b\u3088\u308a\u3001\u5f93\u6765\u578bCookie\u30d9\u30fc\u30b9\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u5236\u9650\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306f\u3001IP\u30d9\u30fc\u30b9\u5206\u6790\u3084\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u89e3\u6790\u3001\u4f01\u696d\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u9023\u643a\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u8a2d\u8a08\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>5. \u30b3\u30f3\u30c6\u30f3\u30c4\u5e83\u544a\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u9023\u52d5\u578b\u5e83\u544a<\/h3>\n<p>BtoB\u3067\u306f\u3001\u3044\u304d\u306a\u308a\u5546\u8ac7\u3092\u6c42\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u30bb\u30df\u30ca\u30fc\u767b\u9332\u3092\u5165\u308a\u53e3\u3068\u3059\u308b\u30b1\u30fc\u30b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8ab2\u984c\u89e3\u6c7a\u578b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fb\u5c0e\u5165\u4e8b\u4f8b\u30fb\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3068\u5e83\u544a\u3092\u9023\u52d5\u3055\u305b\u308b\u8a2d\u8a08\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u306e\u5f79\u5272\u306f\u30af\u30ea\u30c3\u30af\u3092\u53d6\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<b>\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u306b\u5165\u308a\u8fbc\u3080\u3053\u3068<\/b>\u3067\u3059\u3002\u52d5\u753b\u00d7\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u8a18\u4e8b\u5e83\u544a\u00d7\u30bb\u30df\u30ca\u30fc\u8a98\u5c0e\u306a\u3069\u3001\u8907\u6570\u63a5\u70b9\u3092\u524d\u63d0\u3068\u3057\u305f\u8a2d\u8a08\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<h2>DSP\u6d3b\u7528\u306e\u6226\u7565\u7684\u4fa1\u5024<\/h2>\n<p>DSP\uff08\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306f\u3001\u5e83\u544a\u4e3b\u304c\u8907\u6570\u306e\u5e83\u544a\u5728\u5eab\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u914d\u4fe1\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p>BtoB\u306b\u304a\u3051\u308bDSP\u306e\u5f37\u307f\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li aria-level=\"1\">IP\u30a2\u30c9\u30ec\u30b9\u30d9\u30fc\u30b9\u306e\u4f01\u696d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/li>\n<li aria-level=\"1\">\u696d\u7a2e\u30fb\u898f\u6a21\u306a\u3069\u306e\u4f01\u696d\u5c5e\u6027\u30bb\u30b0\u30e1\u30f3\u30c8<\/li>\n<li aria-level=\"1\">\u8077\u7a2e\u30fb\u5f79\u8077\u30c7\u30fc\u30bf\u6d3b\u7528<\/li>\n<li aria-level=\"1\">\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u8010\u6027<\/li>\n<\/ul>\n<p>DSP\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u7279\u5b9a\u306e\u696d\u754c\u30e1\u30c7\u30a3\u30a2\u3084\u30d3\u30b8\u30cd\u30b9\u7cfb\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u5c64\u306b\u5bfe\u3057\u3001\u4f01\u696d\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002\u691c\u7d22\u3055\u308c\u308b\u306e\u3092\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u300c\u4f01\u696d\u300d\u3084\u300c\u4eba\u300d\u3092\u72d9\u3063\u3066\u3001\u80fd\u52d5\u7684\u306b\u9700\u8981\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u6226\u7565<\/h2>\n<p><b>ABM\uff08Account Based Marketing\uff09\u306f\u3001\u7279\u5b9a\u306e\u4f01\u696d\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u306e\u4f01\u696d\u306b\u96c6\u4e2d\u6295\u8cc7\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/b><\/p>\n<p>\u5f93\u6765\u306e\u300c\u5e83\u304f\u96c6\u3081\u3066\u7d5e\u308a\u8fbc\u3080\u300d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u7570\u306a\u308a\u3001ABM\u306f\u6700\u521d\u304b\u3089\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u300d\u3092\u7d5e\u308a\u8fbc\u3080\u6226\u7565\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5546\u8ac7\u5316\u7387\u3084\u53d7\u6ce8\u5358\u4fa1\u304c\u98db\u8e8d\u7684\u306b\u9ad8\u307e\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5e83\u544a\u306b\u304a\u3051\u308bABM\u306e\u5b9f\u8df5\u4f8b<\/h3>\n<ol>\n<li aria-level=\"1\"><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30b9\u30c8\u306e\u4f5c\u6210<\/b>: \u55b6\u696d\u90e8\u9580\u3068\u9023\u643a\u3057\u3001\u653b\u3081\u305f\u3044\u4f01\u696d\u30ea\u30b9\u30c8\uff08100\u793e\u301c500\u793e\u306a\u3069\uff09\u3092\u4f5c\u6210\u3002<\/li>\n<li aria-level=\"1\"><b>IP\u30a2\u30c9\u30ec\u30b9\u306e\u7d10\u4ed8\u3051<\/b>: \u30ea\u30b9\u30c8\u4f01\u696d\u306eIP\u30a2\u30c9\u30ec\u30b9\u3092\u62bd\u51fa\u3057\u3001DSP\u306e\u8a2d\u5b9a\u306b\u7d44\u307f\u8fbc\u3080\u3002<\/li>\n<li aria-level=\"1\"><b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8a34\u6c42<\/b>: \u305d\u306e\u696d\u754c\u7279\u6709\u306e\u8ab2\u984c\u3092\u6307\u6458\u3059\u308b\u30d0\u30ca\u30fc\u3084\u52d5\u753b\u3092\u914d\u4fe1\u3002<\/li>\n<\/ol>\n<h2>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7279\u5316\u578b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u9078\u5b9a\u57fa\u6e96<\/h2>\n<p>BtoB\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305fDSP\u3092\u9078\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u57fa\u6e96\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li aria-level=\"1\">\u4fdd\u6709\u4f01\u696d\u30c7\u30fc\u30bf\u91cf<\/li>\n<li aria-level=\"1\">IP\u30a2\u30c9\u30ec\u30b9\u7cbe\u5ea6<\/li>\n<li aria-level=\"1\">\u8077\u7a2e\u30fb\u5f79\u8077\u30c7\u30fc\u30bf\u306e\u6709\u7121<\/li>\n<li aria-level=\"1\">\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u5bfe\u5fdc<\/li>\n<li aria-level=\"1\">\u5206\u6790\u6a5f\u80fd\uff08\u4f01\u696d\u5225\u53ef\u8996\u5316\uff09<\/li>\n<\/ul>\n<p>\u6628\u4eca\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089Cookie\u898f\u5236\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001Cookie\u306b\u4f9d\u5b58\u3057\u306a\u3044IP\u30a2\u30c9\u30ec\u30b9\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u518d\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f0a\u793e\u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u63d0\u4f9b\u3059\u308b\u300cRed for BtoB\u300d\u306f\u3001<a href=\"https:\/\/www.fout.co.jp\/freakout\/product\/red\/\" target=\"_blank\">DSP\u300cRed\u300d<\/a>\u306e\u6280\u8853\u57fa\u76e4\u306bBtoB\u7279\u5316\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u4f01\u696d\u6307\u5b9a\u914d\u4fe1\u3084\u5f79\u8077\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><b>\u300c\u305f\u3060\u306e\u5e83\u544a\u914d\u4fe1\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u3092\u53ef\u80fd\u306b\u3057\u3001\u300c\u3069\u306e\u4f01\u696d\u304b\u3089\u4f55\u4eba\u8a2a\u554f\u3057\u305f\u304b\u300d\u3068\u3044\u3046\u4f01\u696d\u5225\u5206\u6790\u304c\u53ef\u80fd\u306a\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/b><\/p>\n<h2>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u6700\u5927\u5316\u3055\u305b\u308bKPI\u8a2d\u8a08<\/h2>\n<p><b>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b4\u30fc\u30eb\u306f\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3067\u306f\u306a\u304f\u300c\u58f2\u4e0a\u30fbLTV\u306e\u6700\u5927\u5316\u300d\u3067\u3059\u3002<\/b>\u305d\u306e\u305f\u3081\u3001BtoB\u5e83\u544a\u306e\u8a55\u4fa1\u6307\u6a19\u3082\u3001CPL\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u4ee5\u4e0b\u306e\u591a\u5c64KPI\u3067\u3059\u3002<\/p>\n<ul>\n<li aria-level=\"1\">CPL\uff08\u30ea\u30fc\u30c9\u5358\u4fa1\uff09<\/li>\n<li aria-level=\"1\">SQL\u5316\u7387<\/li>\n<li aria-level=\"1\">\u5546\u8ac7\u5316\u7387<\/li>\n<li aria-level=\"1\">\u53d7\u6ce8\u7387<\/li>\n<li aria-level=\"1\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/li>\n<\/ul>\n<p>\u7279\u306b\u91cd\u8996\u3059\u3079\u304d\u306f\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4e00\u81f4\u7387\u300d\u3067\u3059\u3002<br \/>\n\u3069\u308c\u3060\u3051\u72d9\u3063\u305f\u4f01\u696d\u7fa4\u304b\u3089\u306e\u6d41\u5165\u304c\u3042\u3063\u305f\u304b\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u6295\u8cc7\u306e\u8cea\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u5225\u30a2\u30af\u30bb\u30b9\u5206\u6790\u304c\u53ef\u80fd\u306aDSP\u3067\u306f\u3001<\/p>\n<ul>\n<li aria-level=\"1\">A\u793e\u304b\u3089\u306e\u8a2a\u554f\u5897\u52a0<\/li>\n<li aria-level=\"1\">B\u793e\u3067\u306e\u8907\u6570\u90e8\u7f72\u63a5\u89e6<\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u628a\u63e1\u3067\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3068\u55b6\u696d\u3068\u306e\u9023\u643a\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u672c\u8cea\u306f\u3001\u300c\u6570\u300d\u3067\u306f\u306a\u304f\u300c\u8cea\u300d\u3067\u3059\u3002<\/p>\n<p>\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li aria-level=\"1\">BtoB\u7279\u6709\u306e\u8cfc\u8cb7\u69cb\u9020\u3092\u7406\u89e3\u3059\u308b<\/li>\n<li aria-level=\"1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u660e\u78ba\u5316\u3059\u308b<\/li>\n<li aria-level=\"1\">DSP\u3067\u80fd\u52d5\u7684\u306b\u9700\u8981\u3092\u5275\u51fa\u3059\u308b<\/li>\n<li aria-level=\"1\">ABM\u3067\u6df1\u304f\u653b\u3081\u308b<\/li>\n<li aria-level=\"1\">LTV\u8996\u70b9\u3067KPI\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<\/ul>\n<p>\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u4f01\u696d\u30c7\u30fc\u30bf\u3068IP\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u6226\u7565\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u8cea\u306e\u4f4e\u3044\u30ea\u30fc\u30c9\u306b\u60a9\u3080\u30d5\u30a7\u30fc\u30ba\u3092\u8131\u5374\u3057\u3001\u72d9\u3063\u305f\u4f01\u696d\u304b\u3089\u5546\u8ac7\u3092\u5275\u51fa\u3059\u308b\u5e83\u544a\u6226\u7565\u3078\u3002<br \/>\nBtoB\u5e83\u544a\u306e\u8a2d\u8a08\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u3001\u6b21\u4e16\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u7b2c\u4e00\u6b69\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programmatic","tag-btob-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6 | FreakOut Lab.<\/title>\n<meta name=\"description\" content=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3053\u3046\u3057\u305f\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6 | FreakOut Lab.\" \/>\n<meta property=\"og:description\" content=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3053\u3046\u3057\u305f\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"FreakOut Lab.\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-09T05:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T05:32:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/2026\/03\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"FreakOut Lab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"FreakOut Lab\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"13\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/\"},\"author\":{\"name\":\"FreakOut Lab\",\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#\\\/schema\\\/person\\\/042778c8b772e4be4cebe5a26bf14dd6\"},\"headline\":\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6\",\"datePublished\":\"2026-03-09T05:34:11+00:00\",\"dateModified\":\"2026-05-19T05:32:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/\"},\"wordCount\":116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1.png\",\"keywords\":[\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"],\"articleSection\":[\"\u904b\u7528\u578b\u5e83\u544a\u30fb\u30c7\u30fc\u30bf\u6d3b\u7528\"],\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/\",\"url\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/\",\"name\":\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6 | FreakOut Lab.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1.png\",\"datePublished\":\"2026-03-09T05:34:11+00:00\",\"dateModified\":\"2026-05-19T05:32:47+00:00\",\"description\":\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3053\u3046\u3057\u305f\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1.png\",\"contentUrl\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/programmatic\\\/btob-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u30db\u30fc\u30e0\",\"item\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#website\",\"url\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/\",\"name\":\"FreakOut Lab \u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u89e3\u304f\u3001\u6642\u4ee3\u3092\u6349\u3048\u308b\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u524d\u7dda\",\"description\":\"\u30de\u30fc\u30b1\u30bf\u30fc\u5fc5\u898b\uff01\u5e83\u544a\u30fb\u30c7\u30fc\u30bf\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u77e5\u898b\u3092\u5fb9\u5e95\u89e3\u8aac\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#organization\",\"name\":\"FreakOut Lab.\",\"url\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/wp-content\\\/uploads\\\/freakoutlab_ogp.png\",\"contentUrl\":\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\\\/wp-content\\\/uploads\\\/freakoutlab_ogp.png\",\"width\":1200,\"height\":628,\"caption\":\"FreakOut Lab.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/#\\\/schema\\\/person\\\/042778c8b772e4be4cebe5a26bf14dd6\",\"name\":\"FreakOut Lab\",\"sameAs\":[\"https:\\\/\\\/wpadmin.fout.co.jp\\\/freakout\\\/lab\"],\"url\":\"https:\\\/\\\/www.fout.co.jp\\\/freakout\\\/lab\\\/author\\\/fo_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6 | FreakOut Lab.","description":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3053\u3046\u3057\u305f\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"ja_JP","og_type":"article","og_title":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6 | FreakOut Lab.","og_description":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3053\u3046\u3057\u305f\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002","og_url":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/","og_site_name":"FreakOut Lab.","article_published_time":"2026-03-09T05:34:11+00:00","article_modified_time":"2026-05-19T05:32:47+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/2026\/03\/1.png","type":"image\/png"}],"author":"FreakOut Lab","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":"FreakOut Lab","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"13\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#article","isPartOf":{"@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/"},"author":{"name":"FreakOut Lab","@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#\/schema\/person\/042778c8b772e4be4cebe5a26bf14dd6"},"headline":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6","datePublished":"2026-03-09T05:34:11+00:00","dateModified":"2026-05-19T05:32:47+00:00","mainEntityOfPage":{"@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/"},"wordCount":116,"commentCount":0,"publisher":{"@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#organization"},"image":{"@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/2026\/03\/1.png","keywords":["BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"],"articleSection":["\u904b\u7528\u578b\u5e83\u544a\u30fb\u30c7\u30fc\u30bf\u6d3b\u7528"],"inLanguage":"ja","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/","url":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/","name":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6 | FreakOut Lab.","isPartOf":{"@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#primaryimage"},"image":{"@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/2026\/03\/1.png","datePublished":"2026-03-09T05:34:11+00:00","dateModified":"2026-05-19T05:32:47+00:00","description":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u30ea\u30fc\u30c9\u306f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u306b\u5546\u8ac7\u5316\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u8ab2\u984c\u306f\u591a\u304f\u306e\u4f01\u696d\u304c\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e88\u7b97\u306f\u6295\u4e0b\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6c7a\u88c1\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u4ee5\u5916\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u591a\u3044\u3001CPA\u306f\u5408\u3063\u3066\u3044\u308b\u306e\u306b\u53d7\u6ce8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u2015\u2015\u3053\u3046\u3057\u305f\u69cb\u9020\u7684\u306a\u554f\u984c\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#primaryimage","url":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/2026\/03\/1.png","contentUrl":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/2026\/03\/1.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/programmatic\/btob-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/www.fout.co.jp\/freakout\/lab\/"},{"@type":"ListItem","position":2,"name":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u6226\u7565\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u8a2d\u8a08\u8ad6"}]},{"@type":"WebSite","@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#website","url":"https:\/\/www.fout.co.jp\/freakout\/lab\/","name":"FreakOut Lab \u30d5\u30ea\u30fc\u30af\u30a2\u30a6\u30c8\u304c\u89e3\u304f\u3001\u6642\u4ee3\u3092\u6349\u3048\u308b\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u524d\u7dda","description":"\u30de\u30fc\u30b1\u30bf\u30fc\u5fc5\u898b\uff01\u5e83\u544a\u30fb\u30c7\u30fc\u30bf\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u77e5\u898b\u3092\u5fb9\u5e95\u89e3\u8aac","publisher":{"@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fout.co.jp\/freakout\/lab\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#organization","name":"FreakOut Lab.","url":"https:\/\/www.fout.co.jp\/freakout\/lab\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#\/schema\/logo\/image\/","url":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/freakoutlab_ogp.png","contentUrl":"https:\/\/wpadmin.fout.co.jp\/freakout\/lab\/wp-content\/uploads\/freakoutlab_ogp.png","width":1200,"height":628,"caption":"FreakOut Lab."},"image":{"@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.fout.co.jp\/freakout\/lab\/#\/schema\/person\/042778c8b772e4be4cebe5a26bf14dd6","name":"FreakOut Lab","sameAs":["https:\/\/wpadmin.fout.co.jp\/freakout\/lab"],"url":"https:\/\/www.fout.co.jp\/freakout\/lab\/author\/fo_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":16,"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":157,"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/posts\/1\/revisions\/157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/media\/61"}],"wp:attachment":[{"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fout.co.jp\/freakout\/lab\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}